You are already at capacity, and every jar takes two labels. Everything below is sequenced from those two facts.
Five findings were measured on your live site on the morning of 18 August 2026, before we asked you for anything. They are section 1, each one carries a reference to the appendix, and you can re-check any of them yourself in under a minute.
A further four items — sections 2 and 5 — are not measurements. They are what you told us on the call of 6 August 2026, recorded because everything else is sequenced against them. Every one is marked E6 so the difference is never in doubt.
Measured on wellnessontheranch.com. The left column is what we found; the right is what we would do about it and which workstream clears it.
| Ref | Measured | Proposed |
|---|---|---|
| F-01high | Your category pages total 30 products. Your store carries 41. Eleven belong to no category, so a customer browsing never meets them — including the Competition Essentials Bundle at $120, your second-highest-priced item, absent from Equine & Pet. E1 | All 41 refiled during the rebuild; every product reachable in two clicks from any entry point. Seven orphaned skincare items return to Skin Care.cleared by workstream 06 |
| F-02high | Four of seven product lines cannot be reached by clicking. Men’s, Perfume & Body Oil, Houseplant Care and Supplements exist and Google indexes them, but the site links to only three category pages. E2 | Navigation rebuilt so all seven lines are reachable, with the four hidden lines given their own entry points.cleared by workstream 06 |
| F-03high | No email capture exists anywhere on the site — zero form fields found across all templates. Effectively all revenue originates in a Facebook audience you do not own and cannot export. E3 | List started with capture on site, at checkout and post-purchase; historic customers recovered from order records. Welcome and abandoned-cart sequences live at handover.cleared by workstream 08 |
| F-04med | Product structured data carries no price and no availability. Search engines cannot display either, and the catalogue is absent from shopping surfaces where buyers actively search. E4 | Resolved by the platform move — the recommended platform emits this correctly by default, so the defect stops existing rather than being patched. See 7.2.cleared by workstream 07 |
| F-05med | Footer reads © 2035 on every page. The All Products page still carries the template’s placeholder sentence, publicly. No page anywhere tells the ranch story; the homepage totals about 2,000 characters. E5 | Corrected in the rebuild, with a story page built from the actual difference — Arizona ranch, beef tallow, goat’s milk, herbs grown on site.cleared by workstream 06 |
This is the finding everything else is sequenced against, and it is the reason this proposal declines work you might expect us to sell you.
| Ref | Measured | Proposed |
|---|---|---|
| C-01high | Production runs three to four days a week around school and horses, and cannot currently supply the single retail account. Revenue is $3–5k monthly on the site plus roughly $1k off-platform — and it is almost entirely direct to consumer, which is the strong part of this business and is not what needs fixing. The ceiling is output, not demand. E6 | No demand-generating work before the brand and the store exist. Social management is therefore deferred and priced separately — on this basis, not on preference. Growth in the interim comes from price, merchandising and an owned list, none of which consume production hours. |
| C-02high | No production process is standardised. Nothing is written down for any product, so every batch is rebuilt from memory and output is capped by who happens to be in the room. The knowledge sits with two people, one of them part-time. E6 | A documented production line per product — inputs, steps, batch sizes and timings — to a standard someone new could follow. This is what lifts the output ceiling, and it is also the only mitigation for a single point of failure that would stop the company.cleared by workstream 03 |
None of this is a measurement of your business. These are published benchmarks for direct-to-consumer beauty and skincare brands, included so the plan below reads as a known route rather than an invention. They are not a forecast — they are what the destination looks like for brands that get there.
| Ref | Category | What it means here | Source |
|---|---|---|---|
| B-01 | 25–40% | of total revenue is what strong direct-to-consumer brands earn from email. Wellness on the Ranch earns 0%, because there is no list to earn it from. | Klaviyo / Darkroom ecommerce email benchmarks 2026; Flypost, 50+ DTC brands 2026 |
| B-02 | 30–45% | of customers buy again within twelve months, across beauty and skincare. Nobody has ever measured hers. The order history exists and has never been read. | Finsi DTC repeat-purchase benchmarks 2026; Eightx skincare financial benchmarks 2026 |
| B-03 | 60–75% | gross margin is ordinary for a branded skincare line sold through wholesale. Her true cost per product has never been calculated, so her margin is unknown — not low, unknown. | Metro Private Label, private-label skincare profitability 2026 |
The consistent finding across these sources is that brands at this size do not stall on product quality. They stall for want of the machinery that converts a visitor and brings a customer back — a list, a reason to return, and someone reading the numbers. Workstreams 02, 08 and 09 exist for exactly that.
You told us labels are the worst of it. They are also a production cost, applied to every unit you have ever made.
| Current method | Proposed method |
|---|---|
|
|
On sourcing the printer: we do the searching, the sample ordering and the quality check; the account is in your name and we never mark up your printing. Noted because a previous supplier took $200, printed it wrong, and was difficult to reach.
| Ref | Measured | Proposed |
|---|---|---|
| S-01med | Ingredients and packaging are bought from Amazon at retail, because stock is needed fast. Speed is required because no production plan exists. A previous bulk order of Fuller’s earth arrived the wrong colour and consistency. E6 | This is a planning failure, not a procurement one. Direct suppliers are cheaper and steadier but carry lead times, and lead times only work against a forecast. The production plan is therefore a prerequisite for the sourcing, not a parallel task — a supplier list without a plan cannot be used.cleared by workstream 03 |
| S-02med | Several products are sold in a size lasting a customer three to four months. Not yet quantified — no product-level reorder analysis exists. E6 | A size on that cycle produces three purchases a year where the right size produces six to eight — same customer, same loyalty. Smaller sizes also typically carry better margin per unit. Tested against real order history before anything changes.cleared by workstream 04 |
Nine workstreams, delivered across roughly six months in the order that makes each next thing possible. The clears column ties each one back to the findings above. Social management is not listed here: it is not part of the Build.
| № | Workstream | Clears | Window |
|---|---|---|---|
| 01 | Getting the hours back on labelling. Label system redesigned across the full catalogue and moved to commercial production, removing the hand-applied protective step from every batch. Printer sourced, sampled and quality-checked; the account is in the client's name and printing is never marked up. | — | mo 1–2 |
| 02 | Identifying order volume. Order history analysed at product level: units, revenue, reorder interval and true margin across all 41 products. Prerequisite for the production plan, the repricing and the packaging review. | — | mo 1–2 |
| 03 | Standardising the production line. A documented production line per product — inputs, steps, batch sizes and timings — to a standard someone new could follow. Combined with the order-volume work this produces a forward production plan. It is also the only mitigation for the key-person exposure recorded at C-02. | C-02 | mo 4–5 |
| 04 | Packaging and sizing. Every product tested against its measured reorder interval. Where a size suppresses reorder frequency, a smaller format is proposed with the margin effect stated. Nothing changes before the data supports it. | S-02 | mo 5 |
| 05 | Branding. Logo and identity system, applied across all 41 labels and a social template set. Includes the claim review (7.1), which gates printing. | — | mo 1–2 |
| 06 | Redoing the website. Store rebuilt and fully migrated: 41 products refiled, all seven lines reachable in two clicks, story page written, placeholder copy and the 2035 footer removed. | F-01 F-02 F-05 | mo 3–4 |
| 07 | Platform selection. Platform selected against three requirements the client named: direct retail, wholesale price lists, and an accounting hand-off. The recommendation is made after the operational review, not in advance — whichever platform is chosen must emit price and availability correctly by default, which is what clears F-04. | F-04 | mo 3 |
| 08 | Building a customer database. Email capture deployed on site, at checkout and post-purchase. Historic customers recovered from order records where consent permits. The list is the client's property and exportable at any time. | F-03 | mo 3–4 |
| 09 | Email campaigns. Welcome and abandoned-cart sequences live at handover and running unattended thereafter. Campaign templates built and the first sends run with the client before hand-off. | — | mo 4–6 |
Before the prices, the point of them. Each line is a thing your business does not know or cannot do today, and a thing it will after the Build. Every one is drawn from a figure already measured on your own records — not a promise of more sales, a promise of the numbers.
| Today | After the Build |
|---|---|
| Not one of your 41 products has ever been costed | true cost and real margin on every single one |
| Every jar takes two labels, applied by hand | one label, off a roll, waterproof already |
| Nobody knows how often a customer comes back | measured — and a plan built to lift it |
| The horse-to-skincare crossover has never been counted | counted, and pointed at on purpose |
| There is nowhere on your site to join a list | a list that is yours, that grows on its own |
| Component | Basis | Rate | Total |
|---|---|---|---|
| The Build — workstreams 01–09, complete | 6 monthly instalments, then it ends | $1,000 / mo | $6,000 |
| Keep it running — the loop tended, optional | from month 7 · 30 days’ notice | $495 / mo | — |
| Social management — the growth add-on, optional | from month 7 · 30 days’ notice | $1,250 / mo | — |
The Build is the only one-time cost and it ends at month six. After that, nothing is compulsory. Keep it running ($495/mo) is the engine tended — the monthly campaign run, the numbers read, the make-plan kept current — so the system we built keeps working without landing back on your desk. Social management ($1,250/mo) is the growth add-on that sits on top of that, charged at our standard published rate for two channels run properly — the same rate every client on that line pays. Both recurring lines begin at month 7, when the Build instalment ends, so a monthly fee is never stacked on top of the Build.
| Option | Months 1–6 | Months 7–12 | Month 13 on | First year |
|---|---|---|---|---|
| A — the Build, then it’s yours | $1,000 | — | — | $6,000 |
| B — build, then we keep it running recommended | $1,000 | $495 | $495 | $8,970 |
| C — keep it running, and grow | $1,000 | $1,745 | $1,745 | $16,470 |
All three deliver the identical Build, complete, inside six months, and on every one it is paid off and gone by month seven. The only variable is what happens after. A hands the finished system to you and ends — you own everything and run it yourself. B keeps us tending the loop for $495 a month. C adds social on top of that, $1,250 more, once there is a brand and a store worth pointing people at — $7,500 across the year, which is exactly six months of social and nothing else. On none of them does a recurring fee ever land on top of the Build: the $1,000 ends first.
The first instalment falls due at signature and work begins immediately. The Build is financed work and its balance survives cancellation — settle in full or continue at $1,000 monthly. The two recurring lines — keeping it running ($495/mo) and social management ($1,250/mo) — are optional, begin no earlier than month seven, and may each be cancelled on 30 days’ notice. Everything produced remains yours in every case: logo, label artwork, source files, the store, the customer list, the recipe documents and the cost model. Label printing is billed to you directly by the printer at cost and is never marked up. Tooling runs approximately $50–90 monthly on your own accounts.
Several products carry health claims — “Eczema/Psoriasis Relief” in a product name, plus “Sleep Aid”, “Anxiety Oil”, and an $89 equine supplement stating it helps maintain a healthy inflammatory response. Skincare, supplements and animal products all sit under FDA rules governing what a label may say, and naming a disease in a product title is the line most often crossed. E7
The review is inside workstream 05, not an extra: all 41 products checked and the standard disclaimer applied.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Where a name or sentence exceeds what a disclaimer covers, we propose wording that says the same thing safely. We are not lawyers and this is not legal advice — a qualified review is worth commissioning once, and we will say plainly which products we think need it. But 41 professionally printed labels should not be ordered without this pass.
Measured: the site runs Wix Stores on a premium plan, and it is holding you back — the findings in section 1 are as much about the platform as the pages. A move is very likely the right call. Which platform we recommend, we decide after workstream 02 and the operational review, against the three requirements you named — direct retail, wholesale price lists for Black Mountain and the accounts after it, and a clean hand-off to your accounting software — not before we have seen how the business actually runs. Whichever we land on must emit correct product data by default, which is what clears F-04.
Stated plainly, and not measured: we have not yet seen which accounting package you use or how your wholesale is invoiced, and both bear on the choice. That is exactly why the recommendation waits for the review rather than leading it.
Migrating 41 products, images, descriptions and customers is real work and is inside the Build, whichever platform is chosen. Existing links in old Facebook posts require redirects so a warm customer never meets a dead page — also ours. Your earlier platform move ended over a domain change; that is DNS plumbing rather than the platform itself, it is roughly an hour done properly, and it is our task, not yours.
Professional photography. We photograph products and the ranch ourselves, and that work is inside the Build. Where a shoot calls for a hired professional — for product or for social — it is quoted separately and commissioned only on your approval. It is never absorbed and never assumed.
Also excluded: paid advertising · outbound sales · legal review of product claims (8.1) · wholesale account management beyond the price list and pack prepared in workstream 07.
Only R4 genuinely needs your hands. We will work it around your production days.
| R1 | One hour on brand. What you want it to feel like, what you can’t stand, three websites you love with a note on why — and a few accounts whose posts you’d be proud to have made. |
| R2 | Photos we can use, and permission to come take more. A brand people recognise without reading needs one consistent look, and the ranch is the look. Whatever you already have is a start. |
| R3 | One of every product. So we can measure the containers and design labels that actually fit them. |
| R4 | About two hours with you and Autumn. To capture the recipes and the production steps. This is the only part that genuinely needs your hands, and we’ll work around your production days. |
| R5 | Access to your store and your order history. The order history is workstream 02, and it feeds the production plan, the true margins and the packaging review. Without it, those three are guesswork. |
| R6 | Your ingredient and packaging costs, however messy. Receipts, screenshots, a shoebox. We’ll do the sorting. |
| E1 | store-products-sitemap.xml returns 41 product entries; category pages self-report 14 / 10 / 2 / 2 / 1 / 1 = 30. measured 18 August 2026 |
| E2 | All internal links collected from the rendered DOM; three category URLs present sitewide. Four category pages exist in store-categories-sitemap.xml and are unlinked. measured 18 August 2026 |
| E3 | DOM sweep across templates: input[type=email] count 0; total input elements on the homepage 0. measured 18 August 2026 |
| E4 | JSON-LD Product blocks fetched from all 41 product pages; no offers object present on any. measured 18 August 2026 |
| E5 | Rendered footer text and All Products category description, captured. Homepage body text 2,008 characters. measured 18 August 2026 |
| E6 | Stated by the client, discovery call 2026-08-06. Not independently measured. measured 18 August 2026 |
| E7 | Product titles and descriptions quoted verbatim from the live product pages. measured 18 August 2026 |