Caden Partners
01 / 12
Close
Use → or the arrows  ·  Contents to jump
A plan from Caden Partners

Wellness on
the Ranch.

A six-month plan to give you your hours back, your numbers, and a business that keeps working when you step away from the bench.

Prepared for Amanda Rider  ·  20 August 2026
The whole idea, in one line

You built something people love. Now let’s make it run without you in the room.

Everything that follows serves that one sentence — and everything we build, you keep.

Start with what’s right

The hard part, you already have.

01Almost all of it is direct to consumer. People find you, choose you, and come back — with nobody in between taking a cut.
02A loyal community that finds you on its own. Zero paid marketing, and the orders still come.
03Forty-plus products people reorder. The making is good. That is the part most brands never get right.

This is not what we’re here to change.

The catch

But it only works when you’re in the room.

Six kinds of product, and one pair of hands making all of them.
Nothing about how you make things is written down. Every batch is rebuilt from memory.
Orders arrive on four different rails — and the ones that come by text get forgotten.
The audience that buys from you lives on a Facebook page you don’t own.

None of that is a growth problem. It’s a systems problem — and systems are fixable.

We measured your site before we asked you for anything

Four things stood out.

41products live — eleven in no category, so nobody browsing ever meets them
4of 7product lines you can’t reach by clicking at all
0places on the whole site to join your list
$120your second-priciest item, filed in no category

Which means your most valuable asset — your customers — is rented.

What we build

One machine that turns.

Each piece hands to the next, and the whole thing comes round every month a little stronger. That is what “runs without you” actually means — and it’s the engine everything else is built to turn.

Every monthThe loop
1

An order comes in

2

The numbers get read

3

The plan says what to make

4

You make it

5

A campaign goes out

6

People come back

The build · six months, in the right order

Five moves. Each one makes the next possible.

01 · THE MAKING

Get your hours back

Labels that go on once. Your recipes and production written down. A plan that says what to make before you run out.

02 · THE MONEY

Know what you keep

True cost and margin on every product, the fastest fixes first — shipping and the prices nobody has touched since launch.

03 · THE ORDERS

Stop losing orders

One place every order lands, whatever way it arrives, with a status on it. One inbox for every message.

04 · THE CUSTOMER

Own your people

Move the relationship off Facebook and onto a list you own — starting with the community you already have.

05 · THE BRAND

Look like what’s in the jar

A new logo, a rebuilt store, your story finally on a page — and a move to the right platform, which we recommend once we’ve seen how you run.

We already started

We didn’t just describe it. We built you a taste.

A design concept on your own brand — new logo, your real products, the ranch story on a page. It’s a concept, not the finished site, but it’s real and it’s live.

wellnessontheranch.cadenpartners.com
What changes

You’ll know things you have never known.

We don’t promise a bigger number. We promise you the numbers.

Not one of your 41 products has been costed
True cost and real margin on every one
Every jar takes two labels, by hand
One label, off a roll, waterproof already
Nobody knows how often a customer comes back
Measured — and a plan built to lift it
The horse-to-skincare crossover is uncounted
Counted, and pointed at on purpose
Nowhere on your site to join a list
A list that is yours, and it grows on its own
Because you’ve been burned before

We start on your terms.

01Month one is on us. We read your own numbers back to you before we touch anything — work we’d normally charge for, at no cost to you.
02You keep everything. Logo, artwork, the website, your customer list, the recipes, the cost model — yours, no strings.
03Stop anytime. Thirty days’ notice, no exit fee. Nothing here traps you.
The investment

One build. Then only what you choose to keep.

Option A
$1,000 /mo × 6

The build, then it’s yours. Six months of work, handed over, and you run it yourself.

Year one — $6,000
Option B · recommended
$1,000 then $495/mo

Build it in six months, then we keep the loop turning — the campaign, the numbers, the make-plan — for $495 a month.

Year one — $8,970
Option C
$1,000 then $1,745/mo

Keep it running and add social on top ($1,250/mo), once there’s a brand worth pointing people at.

Year one — $16,470

The build is $6,000 — $1,000 a month for six months, then it ends, so a monthly fee is never stacked on top of it. This scope runs $15,000–$20,000 at agency rates, the website alone $4,000–$6,000. This is founding-client pricing: you’re the first product brand we build, your results become the story we tell, and we’d rather help a good local business than charge like an agency.

Where to from here

We think you should take Option B.

Build it in six months, then let us keep it running. Say yes and we start Monday — with the hour that protects your accounts, and your first numbers back to you inside the first month.

Amanda Rider  ·  Wellness on the Ranch  ·  Caden Partners  ·  a trade name of Hesed Ventures, LLC