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A plan from Caden Partners

Wellness on
the Ranch.

A six-month plan to give you your hours back, your numbers, and a business that keeps working when you step away from the bench.

Prepared for Amanda Rider  ·  20 August 2026
The whole idea, in one line

You built something people love. Now let’s make it run without you in the room.

Everything that follows serves that one sentence — and everything we build, you keep.

Start with what’s right

The hard part, you already have.

01Almost all of it is direct to consumer. People find you, choose you, and come back — with nobody in between taking a cut.
02A loyal community that finds you on its own. Zero paid marketing, and the orders still come.
03Forty-plus products people reorder. The making is good. That is the part most brands never get right.

This is not what we’re here to change.

The catch

But it only works when you’re in the room.

Six kinds of product, and one pair of hands making all of them.
Nothing about how you make things is written down. Every batch is rebuilt from memory.
Orders arrive on four different rails — and the ones that come by text get forgotten.
The audience that buys from you lives on a Facebook page you don’t own.

None of that is a growth problem. It’s a systems problem — and systems are fixable.

We measured your site before we asked you for anything

Four things stood out.

41products live — eleven in no category, so nobody browsing ever meets them
4of 7product lines you can’t reach by clicking at all
0places on the whole site to join your list
$120your second-priciest item, filed in no category

Which means your most valuable asset — your customers — is rented.

What we build

One machine that turns.

Each piece hands to the next, and the whole thing comes round every month a little stronger. That is what “runs without you” actually means — and it’s the engine everything else is built to turn.

Every monthThe loop
1

An order comes in

2

The numbers get read

3

The plan says what to make

4

You make it

5

A campaign goes out

6

People come back

The build · six months, in the right order

Five moves. Each one makes the next possible.

01 · THE MAKING

Get your hours back

Labels that go on once. Your recipes and production written down. A plan that says what to make before you run out.

02 · THE MONEY

Know what you keep

True cost and margin on every product, the fastest fixes first — shipping and the prices nobody has touched since launch.

03 · THE ORDERS

Stop losing orders

One place every order lands, whatever way it arrives, with a status on it. One inbox for every message.

04 · THE CUSTOMER

Own your people

Move the relationship off Facebook and onto a list you own — starting with the community you already have.

05 · THE BRAND

Look like what’s in the jar

A new logo, a rebuilt store, your story finally on a page — and a move to the right platform, which we recommend once we’ve seen how you run.

We already started

We didn’t just describe it. We built you a taste.

A design concept on your own brand — new logo, your real products, the ranch story on a page. It’s a concept, not the finished site, but it’s real and it’s live.

wellnessontheranch.cadenpartners.com
What changes

You’ll know things you have never known.

We don’t promise a bigger number. We promise you the numbers.

Not one of your 41 products has been costed
True cost and real margin on every one
Every jar takes two labels, by hand
One label, off a roll, waterproof already
Nobody knows how often a customer comes back
Measured — and a plan built to lift it
The horse-to-skincare crossover is uncounted
Counted, and pointed at on purpose
Nowhere on your site to join a list
A list that is yours, and it grows on its own
Yours to keep, with nothing locking you in

No setup fee. Everything we make is yours.

01Setup fee — waived. An implementation of this size normally starts with a setup fee before the first month. For you, that’s waived: you begin on the monthly, nothing extra up front.
02You keep everything. Logo, artwork, the website, your customer list, the recipes, the cost model — yours, no strings, whatever happens between us.
03Stop anytime. Thirty days’ notice, no exit fee, no long contract. Nothing here traps you.
The investment

One build. Then two ways we keep helping.

The build · everything, one time

Logo, website & the full reorganization

A new brand and logo, a rebuilt store, your recipes and production engineered into a system, your true numbers, and a list you own — every one-time deliverable, done.

$6,000
6 payments of $1,000/mo
Setup fee — waived
After the build · optional
$495/mo

Keep it running

Every month we run your email campaign, read your numbers and tell you plainly what they say, keep your make-plan current so you make the right things, and keep the store, list and orders working. Begins after the six-month build.

When you’re ready to grow · optional
$750/mo

Social media — Facebook, Instagram & TikTok

We run all three channels for you — posts, stories and steady growth — started once the reorganization is done and there’s a brand worth pointing people at.

This scope runs $15,000–$20,000 at agency rates, the website alone $4,000–$6,000, and most firms charge a setup fee on top. This is founding-client pricing with the setup fee waived: you’re the first product brand we build, your results become the story we tell, and we’d rather help a good local business than charge like an agency.

Our advice on the order

Reorganize the whole company first. Start social after.

Get the making, the money and the store right over the six-month build — then turn on social once there’s a brand worth pointing people at. Say yes and we start Monday, with the hour that protects your accounts and your first numbers back inside the first month.

Amanda Rider  ·  Wellness on the Ranch  ·  Caden Partners  ·  a trade name of Hesed Ventures, LLC